What is Web Design?

Web design is more than just making a website look good. Yes, you need to stand out from the crowd, but not at the cost of increased complexity and reduced usability. To deliver your vision and convey your message, we’ll use charismatic colour pallets and tasteful typescript to style sensible layouts with no frills functionality. We take a ‘less is more’ minimalist approach and prefer soothing and relaxed designs that please the eye yet still give a great user experience. Seva Cloud share your values of compassion and empowerment and we’ll endeavour to portray that throughout your website messaging.

Our main goal is to reduce the complexity of designing and creating a website. We achieve this by collaborating with you, to understand your message and vision fully before carefully planning how each component will function and what its purpose will be. Seva Cloud has one sole purpose – To serve you. Partner with Seva Cloud and continue making the world a better place for all, together.

Seva Cloud Logo A Light Grey Cloud With the word Seva Inside
Performant | Optimized | Responsive

Authentic and Stunning Website Designs

  • High Conversions
  • Fully Functional
  • Looks Fantastic
  • Complete Branding
  • Complete Strategy
  • Launched & Ready
Simple | Manageable | Affordable

Web Design Process

At Seva Cloud, we don’t just design websites, we design solutions; That increases the visibility of your project and improves customer engagement and drives support for your cause.

Partner with Seva Cloud and together we can keep making the world a better place for everyone. Let’s do this!

Step 1: Content (Text & Images)

Content is crucial to initiate the process, it is important to first identify and generate the content for a website before it can be mapped into a layout during the design phase. This is the chance to convey your mission and vision or sell your products and services. Content can include anecdotes about the experience of running your business at your location. Additionally, incorporating images captured in your local area while operating your business or service will greatly enhance the authenticity of your content.

Step 2: Design (Layout)

Design is more than just making things look good, it also involves considering the flow and functionality of your website. We dedicate time to this step ensuring that our planning is meticulous, thoughtful and effective without compromising the user experience by focusing on functionality and simplicity. You’ll get a full brand strategy and messaging to use across your marketing. We’ll create mock layouts and we work with you to hone the design into perfection across different screen sizes and user ability.

Step 3: Implementation

Once every element is planned with precise intention, the implementation process becomes much smoother. This step breathes life into the website and showcases the design. All the the visual and functional aspects of the design are translated into a fully functional and launched website. Whilst we are building your platform, the website will be available in preview mode until we’re satisfied it is ready for full launch. Expect the full process to take 6-8 weeks.

Typical Web Design Project Timeline

A typical Web Design Project Timeline showing an 8 week Gantt chart.  Week 1 Project initialization, Week 2 to Week 3 is website strategy, Week 4 is Brand Identity, Week 5 is the setup of the website systems, Week 6 and 7 is the website design phase and week is the project launch and closure.

Our Latest Web Design Projects

Add value to your organization and return the benefits to your local community. Check out the work we’ve done – Authentic, strategic and functional Websites.

Personal Blog

Rev. Dr. Inderjit Bhogal OBE

Small Business

Jeremy Neal Funeral Directors

Based in Rotherham, Jeremy Neal Funeral Directors approached us in 2023 to manage their existing and outdated website infrastructure after some reliability issues. Jeremy Neal held multiple domains and is a complex setup with all secondary domains routing to the primary via SSL. Seva Cloud revamped their site during the migration of hosting providers. We improved the hosting setup and consolidated all domains, email and the website into one, easy to manage platform.

Not for Profit

Upper Wincobank Chapel

Liamarjit is a trustee for the Charity of Mary Anne Rawson for Wincobank School. The board manage both the Chapel Building and the School House building, located on Wincobank Hill in Sheffield. As part of the appointment, Seva Cloud obtained free Microsoft Azure Cloud credits which are used to host a basic static website, completely free of charge. This website is designed and published using the free to use Publii software. Seva Cloud have also revamped the local network and installed WIFI points throughtout the buildings.

Building Your Platform for Mutual Growth and Long-Term Success

We innovate by combining cutting-edge technology with human-centred design, ensuring our solutions are both efficient and user-friendly

Affordable web design packages for Individuals, Small Businesses and Non-Profits

Performant, Responsive, Optimised Web Design

Responsive Web Design
Innovative WEB design solutions

Affordable, Responsive Web Design Services for Small Businesses

We also help small businesses and charities access Web Design and Web Development at an affordable cost. We use a low code approach to keep costs down and improve the time it takes to bring your site online.

  • Local Service
  • Local Business
  • Individuals
  • Charities
  • Get Noticed
  • Sell More
Tell me and I forget, teach me and I remember, involve me and I learn – Benjamin Franklin


Websites are complicated. This FAQ section is here to help answer some of the web design questions you may have. At any point in your web design journey, whether you’re right at the start or have already launched, if there’s anything we can help with, please contact us using the form at the foot of this page.

A website is a very powerful tool to advertise your service and bring people to you. Owning a website gives you 3 main benefits:

  • More Sales
  • More Clients
  • Brand Awareness

It is also a visual representation of you and your brand/service that your customers and audience can relate with. Your website establishes you as the authority, the go-to name/brand in your industry. A website also functions far better than Social Media pages or directory listings in Search Engines when your potential customers are searching for their wants and needs. Have your website there, ready to inform them about and sell them exactly that. It’s online and available 365/24/7 (with some brief downtime for maintenance of course). If you sell products, your store is available while you sleep. If you run a service, your FAQs can answer a query whilst you’re away from the desk or can’t get to the phone. Do note though, a well functioning website needs a proper, strategic design and direction – It’s far more than just words on a page simply looking good.

Web Design is a creative process that brings text and images together to create an engaging and accessible online experience that informs your viewers and enables them to take actions. Web design involves the process of creatively choosing the Typography, applying Colour theory and envisioning the User Journey within the website to create a usable flow and guide the reader to the information they need or the actions you wish them to take. Collectively, this can also be referred to as the user experience or UX. Web design also includes making the website accessible to users of all abilities and responsive to differing device types and screen sizes as well as ensuring compatibility across different internet browsers. Web design brings all of these concepts together to present them within a user interface or UI.

Web design typically involves mapping content into a physical layout, using relevant images and text to create a working user flow or journey. When designing a website, the designer first needs to understand the individual, cause, business, organization and/or product(s), this process usually involves meeting with the client to ensure the brief is clear, that the colours and feel/mood of the site and the overall user journey is mapped out. The design phase should be performed once content is written to make the design process easier to map out. Images provided by the client, taken on location and relevant to the service are best, but it’s always possible to work with the designer during the design process to determine what images will be needed and the best course of action to obtain them. Once the content is generated, the designer will create some mock layouts via a process known as Wireframing or Prototyping that display the content in line with the client brief. During the design phase, the designer will always have optimization in their minds. What heading structure should be used? What word count is required? How big should images be? What format should they be in? Once the layout is agreed, the design can then be implemented into a user interface by a website developer.

The process of designing and implementing a website involves 3 steps; Content Creation, Design and Implementation:

  • Brand and Strategy – Spending time on the brand messaging and website strategy ahead of the design lays a clear pathway and direction for all parties involved. Understanding the brand and the message you wish to convey will help guide all the following procedures as well as making writing content much easier.
  • Content creation – Text and images are integral to a design. Initial content creation is usually created by the client, since you’re the expert in your given field. With a good body of content, the design becomes much easier. To save time, a 3rd party content creator can be hired but the returned content should be ratified by the client and amended to match your vision, mission and personality.
  • Design – Website page layout and functionality is designed by the web designer using the provided text and images. During this phase, the web designer uses the content to imagine how it would look presented on a website. Features and functionality are thought through. Landing pages are designed and the overall structure and user experience of the website is thought through and planned.
  • Colour – Colours of a website are incredibly important. They reflect the mood and feel of your business and brand and impact on how your customers perceive you. Careful consideration of your choice of colours is required.
  • Accessibility – Websites need to be designed with full accessibility for users of all abilities
  • Navigation – How your website visitors use your website and navigate around it requires thought and planning
  • Implementation – During this phase, the website is created using the planned design by the website developer. Pages are laid out online by the web developer and may involve discussion with the client before the final layout is agreed after which the website is implemented with the given design by the web developer.

Following the completion of a design, this is handed off to a web developer for implementation into a CMS. Using a company that provide web design, web development and implementation/hosting services is beneficial so that the full process is streamlined through one primary point of contact.

A good website design is very subjective. However, there are some principles in graphic design, readability and flow that are generally good to follow. The primary goal is to create a good user experience that is frustration free, easy to use, easy to understand and results in the actions you intend, known as conversions, be that sales, a form being filled out or simply providing the information the user was searching for. Creative use of animations and movement on websites is used to attract the eye and improve engagement but designers need to be careful not to overdo this and sacrifice the user experience.

The core principles of good web design are navigation, layout and colour.

  • Navigation – the user should be taken on a journey. Tell a story with your content. Engage the user so they are compelled to contact you or make a conversion
  • Layout/Hierarchy – In graphic design, there is a layout concept of 60/30/10 or Large, Medium, Small. The 60% or Large item would be the primary focal point of the component. The 30% or medium item would be a secondary focus and the 10% or small item would be third. It can also be viewed as a hierarchy. Titles and images would likely fill the 60/30 slots, with paragraphs, buttons and links being the 10. This pattern should present itself on every screen and in every interaction to create a sense of balance and familiarity.
  • Colour – Psychology of Colour should be used, but also you must be sensitive to implementation of colour in different societies and cultures.

Website accessibility in this context refers to how users of any ability can read, understand and use your website. To ensure the design of a website is accessible, you need to account for users of all abilities, not just those with disabilities. To do that, the website should be designed with users of all abilities in mind:

  • Appropriate font sizing – Fonts must be legible. A font that is too small is hard to read.
  • Well spaced out – Good spacing of website components, e.g. Text and Images is essential. Website components that are too compact can be hard to read.
  • Contrasted – If the contrast ratio between website components is too low the content becomes too hard to read. Therefore, there should be a high contrast between website components
  • Optimized for screen readers – Some people require the assistance of a screen reader to help them view a website. Adding text descriptions to buttons, images, animations and icons enables screen readers to understand the purpose of the component and relay this to the reader.
  • Nothing too fancy – Fancy animations and moving elements may look great but it becomes very easy to impact on the usability of your website. A balance must be reached where the website is usable but still looks good and provides a good user experience for all.

To ensure a website is responsive to different screen sizes, the design process will include layouts designed for both desktop and mobile viewing. The initial implementation will be developed using a desktop screen size after which it is then optimized for mobile viewing by adjusting the order of the collapsing components and continually reviewing changes and functionality on smaller screen sizes. For example, ensuring that images are shown below text so they are given context. The spacing of components can also get very compact and distorted when the screen size is reduced because spacing is inherited from the larger layouts. This optimization process ensures the website is laid out correctly and readable on desktop, tablet and mobile screen sizes.

Content can either be written you or a 3rd party. If written by a 3rd party, it can cost a lot of money for content creation, because it’s hard to create. It requires deep thought and careful decision making. So, it makes most sense for you to write the content, since you are experts in your industry. You can add Industry experience. You know the mistakes you’ve made and the lessons learned from them. You have the passion and motivation to sell your brand or idea. This creates genuine and authentic prose. Hiring a content writer may save time, but it cannot buy authenticity. It may however be a good starting point from which you can add anecdotes into. Authenticity is a huge ranking factor when it comes to SEO. If the content is fast tracked through the use of AI or 3rd party content writers, this will be penalized immediately. Content written by a genuine, human author connected to the business with a profile on the about us section is a powerful signal to search engines that the content is genuine. If you are writing content, please ensure your content is not plagiarized in any way (add this to terms of business).

When writing your content, aim to provide answers to these questions: What do you do? Where do you do it? How do you do it? What is your value proposition? Try to write as much as possible, it can always be trimmed and cleaned up. Remember this is your statement of intent. Be as authentic and genuine as possible and imagine you’re speaking to your customers. Include anecdotes about your experience delivering the service you provide in your area. Also provide a typical set of FAQs and answers. The content you write does not need to follow any set format or rules initially. Just start writing the information you wish to put onto your website. To help get you started, you should fill out our Client Onboarding form, that includes some helpful prompt questions. Seva Cloud, via a process called optimization may modify your script slightly to remove weasel words and phrases and include more occurrences of the primary keyword as well as including some cooccurring keywords specific to your niche/industry. The extent to which this is performed will be based on your package level (Starter, Established, Smashing It). You should write each page with a specific keyword in mind and provide that keyword in any documentation so that it can be referenced and strengthened.

Weasel words are unnecessary words or phrases that are ambiguous, could later be denied and do not add any value to the reader. On a website, text needs to be succinct, truthful, validated and authentic. Words and phrases such as ‘some people say…’, ‘it has been said that…’, ‘some people believe that…’ leave your statements open to misinterpretation. Instead, provide specific citations to the information that you are citing so it can be independently verified and trusted.

If a website is built with SEO in mind, the website is much easier to understand by humans and search engines and makes any future reoptimizations much easier. Often, Web Design and SEO are separate processes requiring very different skillsets as SEO can be very technical. But the technical parts do not perform if the basic foundations are not implemented correctly. Website design should incorporate these basic foundations, such as image optimization and appropriate word counts. Imagine a car without power steering. It’s very hard to drive (you’ll know if you’ve ever driven one). Then imagine having to install power steering into it. That would be very time consuming and costly. Since all cars now come with power steering as standard, it makes them much easier to drive. Websites, by comparison, that come with optimizations, make them much easier and quicker to load, understand and start ranking higher on the search engines. For example, pages that take more than 1 second to load have a much higher rate of visitors leaving the page immediately (know as the bounce rate).

SEO stands for Search Engine Optimization and is the process of optimizing or reoptimizing website content so that it matches a user’s search intent and is more relevant to a user’s search query, therefore appearing higher up a search engine results page (SERP). If you’d like to know more about SEO, please visit our SEO pages.

What Our Customers Are Saying

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Extremely constructive and helpful. Made my website come alive, available and visible, with a big increase in visits and usefulness. I recommend Seva Cloud highly because of the assistance and support to understand and deal with all my issues with my website.
Inderjit Bhogal
Inderjit Bhogal Ministry Consultation
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We asked Liamarjit to take over the administration of our Website and design us a new one. His advice and guidance has been invaluable. Nothing is ever too much trouble and he is very patient waiting for me to get back to him or make a decision. Excellent Service! Thank you.
Jeremy Neal
Funeral Director

Your Web Design Investment

Choose from one of our web design investment packages designed to fit your budget and requirements


  • 5 Web Pages
  • WordPress CMS
  • Premium Plugins
  • Google Business Profile Design
  • Search Engine Optimized
  • Brand & Content Strategy
  • Website Hosted and Launched
  • 2 Revision Rounds
  • Feature not available in Web Design Starter ProductBranding
  • Feature not available in Web Design Starter ProductCopywriting
  • Feature not available in Web Design Starter ProductE-Commerce Platform
  • Feature not available in Web Design Starter ProductLogo Design
  • Feature not available in Web Design Starter ProductPhotography
  • Feature not available in Web Design Starter ProductOngoing Website Management*
Small Businesses
  • 5-10 Web Pages
  • WordPress CMS
  • Premium Plugins
  • Google Business Profile Design
  • Search Engine Optimized
  • Brand & Content Strategy
  • Website Hosted and Launched
  • 2 Revision Rounds
  • Branding
  • Copywriting
  • E-Commerce Platform Design (10 Items)
  • Logo Design
  • Photography
  • Feature not available in Web Design Starter ProductOngoing Website Management*

Smashing It

Larger Websites
  • 15 Web Pages
  • WordPress or other CMS
  • Premium Plugins
  • Google Business Profile Design
  • Search Engine Optimized
  • Brand & Content Strategy
  • Website Hosted and Launched
  • 3 Revision Rounds
  • Branding
  • Copywriting
  • E-Commerce Platform Design (10+ Items)
  • Logo Design
  • Photography
  • Feature not available in Web Design Starter ProductOngoing Website Management*

* Ongoing website management charged monthly