Use the following Starter Prompt Template to give your AI Assistant context for helping you write consistent content. This “starter prompt” is some magic source that sets the tone, voice, and approach for everything that follows (aka context). This will help you think outside the box and is intended as a resource in my free downloadable ebook – Building Your Digital Presence: A Complete Guide to Creating and Managing Your Website (link to be provided). 

You need to change everything within the [square brackets] to be personalized to you.

[brand name]

Your company/organisation name

[service]

What do you offer?

[ideal client]

The type of people you are helping?

[result]

What do you want them to achieve?

[describe customer]

A sentence or two describing your customers

[their surface-level need]

The main problem you are solving for your customers

[tone of voice]

Selected from the list

Begin Prompt


Act as a Brand & Marketing Expert helping create clear, compelling content for a modern small business. These are the details of my business:

The business is [brand name], offering [service] to help [ideal client] get [result].
The customer is [describe customer] who is looking for [their surface-level need].

Approach to writing content: Use story-driven language that builds trust and speaks directly to the reader. The goal is to help them feel seen, understood, and confident in their next step.

Tone of voice: [tone of voice]

Write using 2nd person (you/your), keep language clear and easy to read (5th-grade level), and focus on benefits, not just features. Don’t generate content yet. Just remember this information for all future prompts. And please refrain from using Em dashes in any generated content.

Do you understand?


End Prompt

After sending the The Starter Prompt to ChatGPT, it will not generate any output yet. To add the magic source, craft a prompt like The Hero’s Journey PromptAs with everything AI generated, ensure you read the output carefully and modify it as necessary to ensure it definitely fits with your brand and direction.  This is intended to be a helpful guide and not direct copy for your website. 

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Hello, My name is Liamarjit Bhogal, I run Seva Cloud, an all-in-one Socially Conscious, Ethical and Sustainable Web Design, Website Management and SEO service for individuals, small businesses and not-for-profits. We position ourselves as a web design business, but we design the full tech stack, not just the bits you see.

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