The Hero’s Journey Prompt

Based on your knowledge of my business, craft a comprehensive Story Brand script for me. This Brand Story positions the customer as the hero, and my brand as the guide who helps them overcome challenges to get the thing they want. My customers will lose interest if I only talk about myself, my company and how great I am, so lets avoid this.

The Brand Story
The Hero
Who is your ideal customer, and what challenge are they facing? 
The External Problem 
What is the surface-level issue they’re trying to solve? (What would they be typing into Google?) 
The Internal Struggle 
How does this external problem make them feel on a day-to-day basis?
The Bigger, Philosophical Issue 
Why is it wrong that people like them are stuck in this situation? 
The Villain 
What is standing in their way of solving the problem? (Time, fear, confusion, cost?) 
The Win 
What transformational results or outcomes can they expect if they work with you? 
Your Process 
What’s the simple 3-step journey from A to B? (No long lists. Keep it simple!) Showing Empathy 
How can you show that you get it because you’ve been there too? 
Credibility 
How do you show them you know your stuff? 
Consequences 
What’s at stake if they don’t solve this problem?

Everyday Struggles Your Customers Have
Think of a few everyday frustrations or moments your audience might relate to. Something they’d rant about over coffee with a friend. These help build connection fast. Write 3–4 short, conversational sentences like:
“I feel like I’m doing everything right, but still not getting any leads.”
“I don’t have time to learn another new platform.”
“I want my website to look professional—but I have no idea where to start.”

Brand Identity Snapshot
Start to bring it all together with a few key identity pieces. These are building blocks for your homepage copy, pitch, or brand guidelines.

Answer The: Why, How, What Questions From Simon Sinek’s Golden Circle
Why – Why does your business exist beyond making money?
How – How do you deliver your service differently or better?
What – What exactly do you offer?

Core Brand Values
Pick 5 core values that reflect your brand. Include a 1-sentence explanation. For Example: 
Transparency – We believe in being honest and open with every decision we make. Creativity – We think outside the box and help others do the same.
Reliability – Our clients know they can count on us to show up and deliver.

The Mission Statement
Use this template to write your mission statement: “[Your brand] is a/an [adjective] business that helps [ideal client] achieve [key benefit]. I exist to help them feel [desired feeling] instead of [pain point].”

Customer Personas
Create 2 simple customer personas to represent your audience. These aren’t demographics, they’re characters that help you write like you’re speaking to someone real. 
Persona 1: The Seeker Someone just starting their journey. They’re overwhelmed, doing research, and looking for clarity and guidance from someone they trust. 
Persona 2: The Upgrader They’ve already tried some solutions, but they’re ready to level up. They want something that works better, looks more professional, and gets better results.

Bring this all together into a single output
Also provide a 1400 character summary